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Offline retail still has huge business opportunities

The securities times reporter Roman.

As the traditional retail industry seeks to move online, the Internet giants such as alibaba, jd.com and tencent have started to work offline. One important statistic is that it looks like offline retail is being pushed online, but it's a different story. , according to data from the 2017 global sales of $22 trillion, including electronic commerce retail sales accounts for only $1.9 trillion, less than 10%, the proportion of the electricity business highly developed countries, like China's share was 15%.

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Thus, when many people bad-mouthing entity retail entity retail does not actually phenomenon of the "live hard, even on the contrary, offline retail still contain the huge opportunity.

Indeed, e-commerce's price advantage is fading. In taobao, for example, at present each drew up and down the cost of a customer in about 80 yuan, many merchants in order to retain customers, individual profits may be only a few dollars or even a few cents - 9.9 yuan package mail presumably everyone not unfamiliar, right? The 90% of the customer base that e-commerce gets is only 10% of the profit, and the remaining 90% is still occupied by the 10% of the consumers below the line. Not only that, but the incremental development over the years, the "invisible ceiling" e-commerce industry is grabbing the rural market, making it an inevitable choice for both offline and physical stores.

In addition, physical retail is still the main scene of offline consumption for consumers, which is an important consumption place for consumers' emotional catharsis and emotional connection. Retail entity with the professional advantages of on-site service, has a wealth of experience in dealing with consumer choose face to face, in electricity, to strengthen the scale, cost and efficiency cannot win more market share, deepen the experience and the service is becoming a entity retail and online retail is the best weapon for winning the competition. The best proof is that 7-11, a well-known convenience store, made a profit of 20.23 million yen (1.16 million yuan) per person in fiscal year 2016.

Have to admit that the established retail enterprises, especially the relationship had been assumed the responsibility, zero risk management thought, the price cost on to consumers, will rent pressure on to the owner, to transfer responsibility to service providers, so that the electricity quickly to fill the gap and obtain superior opportunity. It is because of the unenterprising nature of traditional retail in the past that the "new retail" will stand out in a flash.

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Although the "new retail" really brought a lot of positive significance to the market, but the essence of the "new retail" retail, did not change, only belong to the category of innovation, "new retail" is "new" management idea and operation method of technical extension, rather than the new things. Physical retailers still have an innate advantage in deepening the nature and creativity of retail, an advantage that is slowly emerging and supported by capital and technology.

When physical stores can't give consumers unique and more value, they are bound to face a price war. But at present, the real core competition of offline retailing lies in the hidden value competition, and price competition is just the appearance. And physical retailers to compete in the real value of effective broken, must share the Internet technology and capital, to consumer lifestyle, establish consumer social circle, spreads through the economy to do work well fans products, not only meet the demand of the functional and the reliability of the user, to seize the core of the user requirements, which completes the user experience, to meet the identity of the user experience, emotional experience and social scene experience.

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by nanacan22 | 2017-11-08 12:24 | 金融